"If we can turn a first time customer into someone who enjoys our product and implements it in every job, that's $1,500 in revenues. Given that, we want to make the experience, especially the first experience, of dealing with us as pleasant as possible."

- Waves

Marketing
We will market ourselves:

• CES (consumer electronic show)
• PR-direct marketing (brochure)
• Tech magazines
• E-marketing (web-site)
• Form partnership with architecture firms, project managers, builders, and developes to integrate Waves into their projects
• Podcasting (create a podcasting video)
• Tech forums.

Financial
We are planning to launch Waves in the fall of 2008.
We are looking to set up a booth at the CES (customer electronic show) in Las Vages, where we will present our product to our potential investors and potential buyers.

Corporate goals & performance measures:
Below are our short-term and long-term measurable goals.

• Wealth.
• Maximize financial returns to share holders.
• Achieve and maintain ROI at 6% in each of the next 3-6 years.
• Advancement.
• Improve product quality.
• Maintain 100% rating on the product innovative index for our existing products in the next 12 periods.
• Value added.
• Maximize the product availability to customers.
• Maintain a cost effective level of safety stock to minimize lost sales for the next 6 years.
• Ecological stewardship.
• Maximize the gross margin while working on the betterment of the environment, by reducing our ecological footprint.
• Achieve and maintain gross margin at 60% of sales in the next 6 years.
• Social responsibility.
• Maximize employee loyalty and satisfaction.
• Maintain the employee turnover rate below industry average over the next 6 years.
• Maximize financial returns to share holders.
• Improve product quality.
• Research and development department.
• Improve product quality.
• Maintain 100% rating on the product innovative index for our existing products in the next 6 years.
• Maximize the product availability to customers.
• Inventory control department.
• Minimize number of lost sales.
• Maintaining sales at 90% of capacity.
• Maximize the gross margin while working on the betterment of the environment, by reducing our ecological footprint.
• Production department.
• Improve and maintain efficient level of production.
• Achieve 40% cost of goods sold efficiency.
• Maximize employee loyalty and satisfaction.
• HR department.
• Maximize employee incentives and benefit with cost-effectiveness.
• Matching HR spending with industry averages.

Transaction

On our web-site, a client has a choice of purchasing our product on-line. We will provide security for those clients that wish to purchase our product by using credit cards. We will not use a pay pal system as it would make our company to look a bit sceptical. Mostly we will advise our clients to call one of our distributors and purchase a product through them. This method is much more safer for us and for our client as it would guarantee safe transaction for both parties. Alternative option for purchasing the product would be to call our manufacture directly or go to one of the stores located near your home. This way, we can built a better customer loyalty. Our aim is to prevent the customer from being absolete.

Grand Strategy

As a new company with a brand new concept in the technology industry, we have recognized many unexplored business opportunities for our new product; together with a strong internal strength of the management, growth in the use of technology and strong employee retention strategies an aggressive approach in our strategic plan would maximize the growth of our company in the upcoming years of the near future. We will mainly focus on product development to ensure the product quality and innovation and to satisfy our customers. We will also focus on market development; that is to expand to other countries in North America and to overseas countries like Japan and China. We will also focus on sustainability within the company as well as in the external environment.

Supply Chain

Purchase -- the sale of a product in which the right of ownership is transferred to the buyer.
Lease -- in exchange for a rental fee, the buyer receives the right to use the product under a “terms of use” agreement. The product is returned to the seller upon expiration or default of the lease agreement. One type of agreement may include a right of purchase upon expiration of the lease.
License -- the sale of a product that involves only the transfer of usage rights to the buyer, in accordance with a “terms of use” agreement. Ownership rights remain with the manufacturer (e.g., with software licensing).
Brand Integrated Content -- in contrast to the sponsored-content approach (i.e., the advertising model), brand-integrated content is created by the manufacturer itself for the sole basis of product placement.